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What is Cloaking in SEO & Should You Do Cloaking?

Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers (i.e. spiders or bots) for better indexing. In other words, cloak definition is, the web server is specially programmed to return different content to search engines than it returns to regular users, in an attempt to distort search engine rankings by making a cloak content.  You might have understood now that cloaking is an illegal practice and is considered a Black hat SEO. The Search engine may permanently ban from our index any sites or site authors that engage in cloaking.

Here’s what Google has to say on Cloaking

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Cloaking technology is considered as a violation of Google’s Webmaster Guidelines also as it provides our users with different results than they expected.

Some examples of cloaking include:

• Serving a page of HTML text to search engines, while showing a page of images or Flash to users
• Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor

Cloaking is implemented in order to improve search engine ranking by misleading the search engine robot into thinking the content on the page is different than it really is. It is often used as a spamdexing technique (search engine spam, search engine poisoning) to try to trick search engines into giving the relevant site a higher ranking. You also might have heard about page cloaking and web cloaking.

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